Abigail Howson

Head of Strategy , 50 Sport

Abi has 15+ years’ experience across digital, social, video, content and audience strategy, working with global brands including DHL Express, Google, Qatar Airways, Amazon and Netflix. She brings a strong belief in the power of sport, entertainment, culture and audience insight to make brands more relevant. She is also a long-standing Girlguiding UK and UN Women volunteer, with a passion for championing young people.